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Automobile Sales Training

Sales of any product or service share basic sales principles. Automobile Sales Training is a specialized area of this site that was created because of the number of requests for it. There are many websites devoted to auto sales training and training for automobile sales managers. I want to share with you knowledge to help you get a quick start to your sales career or as a refresher and reminder for experienced salespeople and managers as well.

I have received the largest number of requests for sales scripts or wording to help close the sale. Those can be found here. I always caution that you cannot close if you never open. What do I mean? Simple, really

  • Did you do a proper meet and greet?
  • Did you do a thorough job of fact finding?
  • Are you certain you showed the customer the right vehicle?
  • Was your product presentation "World Class"?
  • Did you overcome all the objections?
  • Did you walk around the customer's trade-in?
  • Did you really ask them to buy?
Did you ask them the single most important question in automobile sales? If you do not know what it is you can find it in Step 4 of the Road to a Sale by clicking on the navigation bar to the left.

Each of these, as you probably recognize, are a step in the Road to a Sale. Most automobile sales training programs teach these steps. Where they fall short is in teaching the "WHY" of each step. There is a difference between knowing the mechanics of the step and knowing why you do each.

Since this website is live as opposed to static new information and ideas are being added at regular intervals. To receive updates as they occur click on a button below the navigation bar that says "Add to Yahoo,my MSN or Google" and you will receive them on your computer as they are completed.

This site, as I mentioned, teaches sales principles that are applicable to any sales career. Many, as you will find, look very much like those you have found here. From Automobile sales training to training and knowledge applicable to every sales career the fundamentals of selling remain the same.

If you find this information useful recommend it to a friend.



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