Road to a Sale
The road to a sale is one of the first things taught in most automobile sales training courses. Whether your training is done in-house at the dealership or off site this is the basic building block of selling cars. While the number of steps varies from teacher to teacher all contain these elements. Some systems combine two or more of the steps into one. As presented here it contains 12 steps. They are
- Proper Meet and Greet
- Fact Finding
- Select a Vehicle from stock
- World class product presentation and demonstration drive
- Trade in evaluation
- Getting seated and relaxed
- Trial close
- Write up
- Negotiate and close
- Proper turn to the business office
- Proper delivery
- Follow up after the sale
You must learn each of the steps. Each provides a stepping stone to the next. What is most important, and what most auto sales training courses forget, is the why of each step. There is a reason for each and if you learn the why instead of just the step you will close more sales.
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The road to a sale is just one part of sales training.
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